![]() Red is the color of fire, blue of the air, green of the water, and of the earth grey and ash.” “Through the mixing of colors infinite other colors are born, but there are only four true colors – as there are four elements – from which more and more other kinds of colors may be thus created. Some of the earliest principles of the theory date back to 1435 when Italian renaissance man Leone Battista Alberti wrote ![]() Visual impact is greatly determined by color and colors combinations, and can even lead us to have different emotional responses.Ĭolor theory is a wide topic, and one that has interested artists and scientists alike for centuries. The importance of color theory is something that artists and designers have been aware of for a long time. Instead, successful online marketers use color theory to really make their landing page intentions clear. You may be interested to know that this isn’t how the most engaging landing pages are developed. When you sat down to design and develop the landing page for your website, how did you choose the colors? It’s most likely that you chose them based on your existing brand identity, or even on something as simple as what you thought looked best.
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